According to @EricBalchunas, the number of first-time ETF issuers set a new record for the third consecutive year, driven by large flows into ETFs, source: @EricBalchunas on X, January 13, 2026. He states that big flows attract issuers and product innovation, which then bring more flows and additional issuers, forming an upward spiral, source: @EricBalchunas on X, January 13, 2026. Traders, including those focused on crypto-linked ETFs, can use this flows-innovation cycle as context to monitor issuer launches, product rollouts, and asset flows across the ETF market, source: @EricBalchunas on X, January 13, 2026.

According to Eric Balchunas, spot Bitcoin ETFs experienced a significant inflow of $936 million yesterday and $1.2 billion over the week, indicating strong market activity. Notably, 10 of the 11 original ETFs also saw cash inflows, suggesting a broad-based demand beyond the $IBIT, which typically accounts for 90% of such activity. This diversification in fund inflows highlights a robust depth in market interest, potentially signaling a bullish trend for Bitcoin prices, which surged to $93.5k [source: Eric Balchunas].